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Our Mission

In a nutshell, our mission is to make every visitor on this web-site feel better than before they came. Regardless of whether they order something or whether they will come back or not. We just want you to be happy. If you have time and feel like reading the long version, here it is:
We work daily (OK, sometimes at night too (wink) ) to contribute to the well-being of other parents like us – health-conscious, active people who want to raise healthy kids and teach them proper values. Our ambition does not stop with nutrition – we are constantly on the lookout for useful tips, tricks, resources. Whether it is a blog post, an interesting piece of research, a memorable quote or a trick that would help you cut down “screen time”, it’s all for a simple cause – to make the life of Canadian families a little bit better every day.

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